Anita Varma: Illustrator, Graphic Designer

Hi, I’m Anita Varma. I illustrate and design books for children.

As an illustrator my effort is to go beyond simply describing the text with a picture to support the story. Through my illustrations I try to extend the original idea contained in the text. And by doing so, reveal another dimension of the story.

As a graphic designer I design the books that I illustrate. I also create characters for animations and design logos and identities for organisations. My work ranges from hand drawn and coloured illustrations to artworks created using digital media (Photoshop, Illustrator & InDesign).

I believe every client is different and each work of art is unique and requires a specific approach.  Depending on the demands of the project, I utilize different styles of art and design in each of my artworks. My aim is to create imaginative and meaningful designs.

I studied literature at St. Stephen’s College, Delhi and Visual Communication at the National Institute of Design (NID), Ahmedabad, India. Both pursuits arose from my childhood pleasure in reading and drawing. Now, through my work with children’s books, it has developed into a lifelong passion.


GraphicAlley is a selection of my work from over the past decade. I hope you enjoy these flights of my imagination!


You can write to me using the emailer below and I’ll get back to you. Comments or questions are welcome.


© 2017 GraphicAlley | Anita Varma Madhrani
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